Beautycounter is a company on a mission to get safer personal care products into the hands of everyone. Started in 2013, they are making huge strides in countering the beauty industry and helping pass more health-protective laws.
All products go through a rigorous screening process and remove 1,500 questionable or harmful chemicals. In the US, we have only banned 30 chemicals from our personal care products to date while Canada has banned 400 chemicals and the European Union 1400 chemicals
Check out their Never List, a pocket-sized list of chemicals they never use and check it against your own products at home.