Beautycounter is on a mission to get safer personal care products into the hands of everyone. This company was started in 2013 and is making huge strides to make a splash in the beauty industry.
All of their products go through a rigorous screening process. Beautycounter compiled a list of 1,500 questionable or harmful chemicals that they will never use in their products. In the US we have only banned 30 chemicals from our personal care products to date.
The Never List is the pocket-sized version that you can use to check your own products at home. There are many chemicals that are still allowed in our products that are known to cause cancer and affect our hormones.